Tuesday, October 20, 2009

RALEIGH MINE is LIVE

Raleigh Mine and Industrial Supply Releases New Web Site by Digital Beckley

Raleigh Mine & Industrial Supply Incorporated is pleased to announce it is releasing their new web site on Monday. The web site located at www.raleighmine.com is also home to 6 other businesses under the Raleigh Mine umbrella of companies. Extensive features of the site enable new and existing customers easy access to a broad range of services and products.

Raleigh Mine has offices strategically located within 100 miles of all major coal mine-producing companies in the eastern United States. The company supports a broad range of mine supplies and services. From nuts and bolts to prep plant construction and engineering to everyday disposable supplies that are integral parts of day-to-day mining operations and the ability to provide products from origin to final use.

"The web site uses technology that allows us to maintain all of our companies online", states Judith Smith, Vice-President of Raleigh Mine, "We prefer to develop ongoing relationships with customers and supply everything they need for their entire operation and this web site joins all of our family of companies into a single cohesive portal to do just that." Customers can easily navigate from company to company to view business information, product lists, contact sales or just about anything a site visitor needs to do.

Product lists, photo galleries, document downloads, are just some of the features on the site. "The web site has other features that are "behind-the-scenes" that allow us to manage all this content efficiently. The sheer size and scope of the site was a tremendous undertaking.", Mrs. Smith comments. "Millions of dollars of inventory is listed on the site. Regardless of your need, yes we have it.", she continues. "Switching from company to company to locate a product or service is a breeze since all companies are now uniformly functional online."

Digital Beckley, the web development firm behind the design of the web site, utilized a variety of specialized techniques to accomplish the many of the objectives of the site. "Our challenge was to develop a way for a complex family of companies to manage a single web site and maintain brand identity." said Mark Wray, CEO for Digital Beckley. "Each company was given its own domain and we used intelligence from that to display the company of choice to the end user. This is what we call multi-homed.", he states. "Each company has its own distinct brand and menu, we feel we have achieved that through this unified web site."

"The web site has a built-in mechanism for integrated digital marketing", said Greg Bostic, one of the web site administrators. "We were surprised at how fast search engines begin ranking us. It kind of caught us off guard as we weren't ready to go live just yet. But it was nice to know our clients and customers were complimenting on us the site before we made any official announcement."

The unique design of the web site provides instant access to any company of choice. "We had our artists work on the design of the site to the exact needs of our client.It was a great collaboration between the client and us The entire site is a custom design." states Wray. "We had to design a way for Raleigh Mine to add new companies as they grow in the future. This particular design accommodates that.The site can scale through many acquisitions."

Another part of the site monitors where users come from, what they do, and provides over 120 reports on the site traffic. "Knowing information on how people find us and interact with us is critical in the online arena", says Smith. "We know what search engines are indexing us and what people are looking for on almost any search engine." She continues, "Our reports tell us what people are doing on the site as well as what search engines are doing. Both are critical to our online success." Even though it's a single web site, detailed traffic reports from each company is done independently in real-time.





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	Tuesday, October 20, 2009 RALEIGH MINE is LIVE Raleigh Mine and Industrial Supply Releases New Web Site by Digital Beckley Raleigh Mine & Industrial Supply Incorporated is pleased to announce it is releasing their new web site on Monday. The web site located at www.raleighmine.com is also home to 6 other businesses under the Raleigh Mine umbrella of companies. Extensive features of the site enable new and existing customers easy access to a broad range of services and products. Raleigh Mine has offices strategically located within 100 miles of all major coal mine-producing companies in the eastern United States. The company supports a broad range of mine supplies and services. From nuts and bolts to prep plant construction and engineering to everyday disposable supplies that are integral parts of day-to-day mining operations and the ability to provide products from origin to final use. "The web site uses technology that allows us to maintain all of our companies online", states Judith Smith, Vice-President of Raleigh Mine, "We prefer to develop ongoing relationships with customers and supply everything they need for their entire operation and this web site joins all of our family of companies into a single cohesive portal to do just that." Customers can easily navigate from company to company to view business information, product lists, contact sales or just about anything a site visitor needs to do. Product lists, photo galleries, document downloads, are just some of the features on the site. "The web site has other features that are "behind-the-scenes" that allow us to manage all this content efficiently. The sheer size and scope of the site was a tremendous undertaking.", Mrs. Smith comments. "Millions of dollars of inventory is listed on the site. Regardless of your need, yes we have it.", she continues. "Switching from company to company to locate a product or service is a breeze since all companies are now uniformly functional online." Digital Beckley, the web development firm behind the design of the web site, utilized a variety of specialized techniques to accomplish the many of the objectives of the site. "Our challenge was to develop a way for a complex family of companies to manage a single web site and maintain brand identity." said Mark Wray, CEO for Digital Beckley. "Each company was given its own domain and we used intelligence from that to display the company of choice to the end user. This is what we call multi-homed.", he states. "Each company has its own distinct brand and menu, we feel we have achieved that through this unified web site." "The web site has a built-in mechanism for integrated digital marketing", said Greg Bostic, one of the web site administrators. "We were surprised at how fast search engines begin ranking us. It kind of caught us off guard as we weren't ready to go live just yet. But it was nice to know our clients and customers were complimenting on us the site before we made any official announcement." The unique design of the web site provides instant access to any company of choice. "We had our artists work on the design of the site to the exact needs of our client.It was a great collaboration between the client and us The entire site is a custom design." states Wray. "We had to design a way for Raleigh Mine to add new companies as they grow in the future. This particular design accommodates that.The site can scale through many acquisitions." Another part of the site monitors where users come from, what they do, and provides over 120 reports on the site traffic. "Knowing information on how people find us and interact with us is critical in the online arena", says Smith. "We know what search engines are indexing us and what people are looking for on almost any search engine." She continues, "Our reports tell us what people are doing on the site as well as what search engines are doing. Both are critical to our online success." Even though it's a single web site, detailed traffic reports from each company is done independently in real-time.

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Tuesday, October 20, 2009